Gsm(one - content distribution system using prepaid cards

Distribution of content for mobile phones has become a rather attractive line of business activity due to the fact that at present the moving forces and trends of the development of this rather new but promising market can be easily traced.

This market, though highly specious, has its own features. At present all possible ways of mobile content distribution come to two options: cooperation with mobile network operators or use of prepaid cards. Under the existing practice of distribution of funds between an operator and a content provider in the Ukrainian market, for example, the content provider will have 50% of the total sum of sold content at its best. In spite of the fact that it is the content provider who bears all organizational and financial load connected with creation of new services, advertisement support of projects and promotion actions, expenses for technical assistance and consultations for clients, payments to copyright holders for mobile content.

Taking into consideration an ever growing competition among content providers in the market of entertainment for mobile users, the issue of profit increase is becoming more and more sensitive. With the growth of competition, expenditures for advertisement actions, development and implementation of new solutions, launch of new services also grow. Besides, royalties are also tending upwards because users become more and more particular about the quality of mobile content, and the development of high-quality content in its turn requires more expenses from developers.

Prepaid cards as means of payment allow to abandon usual payment systems of mobile network operators. It’s a rather simple and reliable solution which takes due account of marketing and technical features of this market. Implementation of this system will allow you to increase your profit from mobile content distribution.