Content distribution through operators

If using payment systems of a mobile network operator, the financial scheme looks the following way:

The main disadvantage of the existing system of cooperation between a content provider and mobile network operator is that a content provider has to settle all organizational questions as well as bear all expenses connected with system launch, its modernization and support.

Besides, a content provider bears all expenses for advertisement and royalty.

Content distribution based on prepaid cards

However, the financial scheme changes considerably with the use of prepaid cards.

Even with the same amount of payments to the other side (organizer), the partner’s profit increases due to the reduction of infrastructure and allocation of expenditures between the organizer of the system and the partner which is impossible in case of cooperation with an operator.

There can also be an intermediate – a dealer – between the partner and his customer who represents the interests of the partner in the business of distribution of prepaid cards.